Dangerous Question

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"The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once... The product and its communication stream must continue to provide him with both rational and emotional answers."
-- Lester Wunderman, marketing pioneer
With Regards


Research Scholar
Master of Urban and Rural Planning
Indian Institute of Technology
Roorkee- 247667

Bachelor of Planning
School of Planning and Architecture
New Delhi 110002
Go Digital, Save Trees & Keep Earth Green forever!


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