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Advent of Fast-food chain in Indian Market

 

We all are very much familiar with the fast-food chains. With the revolution in food, the world has become so fast-moving that it’s very difficult to keep a track. With the demand for fast-food came the entry of fast-food joints. It has garnered the market to a wide level.

(Photo: PMQ Pizza Magazine)

Increasing demand for fast food

Is there anyone who doesn’t like fast-food? It has become so inevitable and specially among children. The youth mainly crave for fast-food in everyday life. This increase in demand has benefitted the fast-food chains at a rapid pace. The children specially like burger and pizza more than dal or roti. Demand for McDonald’s, Subway, KFC has increased rapidly over the years. Who knew that they will capture the market at such a level?

Why they are so much in demand?

·       If we see from the customer’s view, we can say that it’s highly desirable.

·       The prices are also low as compared to dine in restaurants.

·       It is spread across many locations.

·       The taste is also good and it’s very convenient.

The fast-food has become very………Fast

If a fast-food restaurant wants to remain in business, then it has to be very fast. This pace has been very well maintained by the fast-food chains of Indian market. Many people after work grab their fast-food while going back to home. It’s everywhere and that’s why it is very convenient to order. The faster order arrives, the happier customer is. Delay in delivery should be prevented as it can cause dissatisfaction and it can also harm the goodwill of the fast-food chain.

Cuisines around the world under one roof

·       In this era of globalization, to be one step forward, this fast-food chain has turned towards different method to maintain its uniqueness.

·       It’s like a cat race. To be faster, you have to be better.

·       They think globally and apply it locally. The fast-food chain which offers more cuisine to its menu is more preferred by the customers.

·       Getting everything under one roof. What do you want more? For example, Haldiram offers south Indian, north Indian, street food, Chinese etc. It’s not just limited to one cuisine. There are many other examples too. Like Dunkin’ Donuts, KFC, McDonald’s. They aim at adding taste to your buds.

S   Smarter than You Think

     Fast-food chains adopt various approaches to target customers. They mainly target children as fast-food is more popular among children. They very well know how to sell their product and execute their plan accordingly. For example, the use of characters such as Ronald McDonald and The Trix Rabbit, it is a tactic to emotionally bond with the children. They also organize birthday parties and offer happy meal to give happiness to children. They keep kids hooked up on happy meals. This is what is called as “SMART PLAY”.

     The fast-food chain can be seen everywhere. It has increased rapidly around the globe. The demand for fast-food has also increased competition. In India, increase in disposable income has in turn increased the frequency of people going out for meals. India is now heavily dominated by global players. Despite of its potential growth, Indian food chain still faces many challenges due to the change in trend. So, we can say that India still has a long way to go.